Our Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew Robertson today delved into the role of Web3 and AI in shaping the future of marketing at a Tribeca X panel, led by our Ambassador and Olympic snowboarder Scotty James. The panel discussion took place today at Convene One Liberty Plaza.
The panel, titled "The Future of Marketing Through the Lens of AI and Tokenomics," emphasized the impact of emerging technologies on current marketing trends. During the panel, Mr. Rafique and Mr. Robertson provided a deep dive into how advancements in technology, specifically AI and tokenomics paired with Web3, will greatly impact the future of the marketing space.
Tribeca X is a part of the Tribeca Festival, convening visionaries across various fields such as film, entertainment, brands, marketing, art, tech and media for live conversations, workshops, screenings and networking in New York City, and honoring the best brand stories of the year at the Tribeca X Awards.
Aside from the Tribeca X panel, we're also the Tribeca Festival's Presenting Partner for the third consecutive year. The partnership includes acquiring naming rights to the BMCC Theatre, now the "OKX Theatre at BMCC TPAC" throughout the festival (June 5 to June 16). We also sponsored the gala screening of FIREBRAND at the 'OKX Theatre at BMCC TPAC' on June 11.
We first partnered with the Tribeca Festival in 2022, making it the festival's first-ever Web3 partner and sponsor. In 2023, we deepened our partnership with the Tribeca Festival, introducing the inaugural Tribeca Festival NFT pass. Our ongoing partnership with the Tribeca Festival underscores our global impact and diverse partnerships across the fields of sport, art, film and gaming, as well as our expanding Web3 ecosystem.
© 2024 OKX. Tento článek smí být reprodukován či distribuován ve své úplnosti, případně z něj lze použít výňatky do 100 slov, ovšem za předpokladu, že je to pro nekomerční účely. U každé reprodukce či distribuce celého článku musí být viditelně uvedeno: „Tento článek je © 2024 OKX a je použit na základě poskytnutého oprávnění.“ U povolených výňatků musí být uveden název článku a zdroj, a to např. takto: „Název článku, [místo pro jméno autora, je-li k dispozici], © 2024 OKX.” Z tohoto článku nesmí být vytvářena odvozená díla ani nesmí být používán jiným způsobem.