DOGS is a Telegram-native memecoin inspired by Spotty, the canine mascot of Russian social networking site VK. The DOGS coin launched during July 2024 and quickly gained a passionate following, attracting more than 10 million users within days of going live. Many users are drawn to the project for the appeal of light-hearted internet culture and the strong community built around the DOGS ecosystem. As such, DOGS aims to be more than just another memecoin but a worthwhile and rewarding movement.
Exploring the DOGS community
Alongside trading the DOGS coin, users can also get involved in charitable efforts — underlining the project's aim to be more than a memecoin. Soon after launch, the project announced that users could use their Stars — a form of currency within the Telegram app — to purchase DOGS coins. Around $300,000 was raised from the Stars initiative and donated to a charity that funds orphanages and children's homes.
How does DOGS work?
DOGS is a Telegram mini-app built on the TON ecosystem. The token is seamlessly embedded within Telegram for simple access, with users avoiding the need to complete multiple verification steps before they can get started. Meanwhile, users also receive a quantity of DOGS tokens on sign-up, based on the age of their Telegram account. Doing so allows users to interact with the ecosystem quickly and effortlessly.
There are multiple ways to earn DOGS coins beyond the initial pot of tokens received on sign-up. Users can complete tasks in the mini-app to earn DOGS as a reward, including activities that help promote the DOGS mini-app among a wider audience. Users can also earn additional DOGS coins by referring family and friends, and simply by signing in to the app daily. The project continues to introduce new tasks for users to complete and earn DOGS coins, which are often announced on its @realDogsHouse X account.
DOGS price and tokenomics
Expectedly, the DOGS price experienced volatility soon after listing on major exchanges as traders rushed to capitalize on the coin's arrival and pre-market traders closed their positions.
The project has confirmed that no locks or vesting periods will be used. Although this decision may create some volatility for DOGS prices, it also points to confidence among the team in the project's long-term potential. Meanwhile, the community will own the majority of all tokens released, while it's been confirmed that no additional token supply will follow the initial release. A fixed supply could theoretically see the DOGS price rise over time if demand grows while supply remains the same.
The DOGS founders
The individual or group behind the DOGS project isn't publicly known. All that's been revealed about the project's origin is that it's inspired by a hand-drawn dog — now known as Spotty — produced by Telegram founder Pavel Durov. The project has stated that there are no investors in DOGS, reinforcing its community-centric roots.